Customers calling US Cargo Control for product information or to place an order now have the option of speaking in Spanish.
Product Specialist Ed Duran is our resident Spanish-speaking expert and takes between five and ten calls a week. He says many of those customers speak both English and Spanish, but are most comfortable communicating in Spanish, especially when asking questions about products and specifications.
Duran was born in Cuba and grew up in Miami, speaking both languages. He says he’s happy to be able to help customers that call with questions.
“While the terminology can be different, the information is generally very similar. It’s just that my brain has to shift gears when Spanish-speaking customer calls come in,” says Duran.
The upswing in bi-lingual callers reflects a trend nationwide. According to the U.S. Census Bureau, the U.S. Hispanic population is projected to reach 60 million in 2020.
Spanish-speaking customers can also reach Ed via e-mail at: firstname.lastname@example.org.